Logo Design Contest on 99Designs
(Update – This contest has ended.)
We need your help! We are doing a re-design of the brand logo for the Local Food Challenge 2015 and we have 6 finalists and 8 directions. New ideas are fantastic as we try to refine this concept. Which carrot appeals to you most? Which has the most sense of fun and engagement. Which makes you want to take the Local Food Challenge in 2015?
Here’s the winning design by Red Logo – who was a pleasure to work with by the way!
What I learned using 99designs.com
The most important things I want to convey is this – designers are professionals who have spent time studying design. A logo is one of the hardest things in the field to do well. Your logo has a huge impact on your project or business and you will live with it for a long time. It’s critical that you get out of the way of the pros here. Hard I know! Some feel that good design is just a “matter of opinion.” But, just like medicine, design has specialties. Logo design, is like neurosurgery – one wrong move and you’re not there anymore.
And you certainly don’t trust yourself to do your own brain surgery even if you’re the best!
For some clients it is simply out of reach to get a logo done the usual way. The Graphic Arts Guild prices logo and full identity design packages in the tens of thousands of dollars. “WOW” you say! Well, when you think about how a logo and identity package functions it makes sense. A logo represents you out in the world everywhere you go. It is ubiquitous. If a commercial runs ten thousand times – an actor who is in it gets paid every single time.
So, if you are using a design contest site like 99designs – know – participation is a gift to you from professional designers.
Here are a few pointers for running a design contest on 99designs.com.
- Don’t underestimate the time it takes to manage a contest. It can be very time consuming. Contests run 7 days. A lot of time goes into managing the process, gathering and giving usable feedback and communicating the results.
- Use social media to get feedback but, try not to be pulled in too many directions. Everyone has opinions, you need to be true to your vision.
- Have one person manage the contest. Allow that person authority to make final decisions fast – stay available if you want to be heard.
- If you are that person – spend time writing personal invitations to designers you like to submit to your contest. Just posting the contest and sitting back will not get you good results.
- Respect the designer’s time. Asking for a hundred revisions isn’t nice when you are getting so much value at such a low price.
- Give detailed and specific feedback. Vague instructions mean too many iterations for design contestants.
- Be grateful when good designers are willing to compete in one of these contests. It’s not a great deal for them money-wise.
- Be sure to give them credit and thanks – every designer that enters is really doing you a big favor by competing in the first place.
Need Help with a Design Contest?
If you’d like help running a contest from an experienced design pro – get in touch!