How to Choose A Color Palette - Riot in a Candy Factory

COLOR IS LIKE A CANDY STORE – COLOR PALETTE GENERATION

Finding an a fresh and fitting color palette for my client campaigns and projects is one of the earliest parts of my creative process. Good design depends on editing and elimination.  Color is like candy though and when I first arrive in the candy store – my first feeling is unutterable joy and anticipation…my third feeling is complete overwhelm. Nausea can result from me staying in the store too long sampling the wares.

coolors_logo

coolors.co logo

There are other palette generators out there but, none of them have the simplicity and gorgeous aesthetic of coolors.co. It’s fast and very easy to learn and use. There’s a tiny link at the bottom of the page – tutorial. Use it if you get stuck.

coolors.co screenshot

It’s certainly geared to web designers with it’s prominently displayed hex values but, the interface allows all sorts of saves, collections, manipulations and display options.

My current project is in need of some Scandi freshness.  So I’m playing around with these ranges.

SCANDINAVIA 1

palette56b172f60646b

SCANDINAVIA 2

lemon_yellow_poweder_blue

SCANDINAVIA 3

palette56b17327c1883

SCANDINAVIA 4

palette56b1730b91c3b
So – is your palette working for your project? Does it say something clear about what you are here to do?
Does it convey the mood you want your customers to have when interacting with you and your project or services? Can you eliminate two or three colors and still give that feeling? Less is more in most cases…unless you are going for tropical riot…or a candy factory.

RIOT IN A CANDY FACTORY

Candy Factory Riot Palette

So what do you think of my Scandinavian Cool Palettes above? Does one stand out?
Love them? Hate them?

Comment below!

Liz

Author Liz

Liz McLellan Strategy Web Consultant - Crowdfunding, WordPress, User Experience

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